Privacy Policy
Last Updated: 2026
Abluel Ltd ("we," "us," "our," or "Company") operates ablueltd.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on providing information about betting apps and casino services.
Please read this Privacy Policy carefully. By accessing or using ablueltd.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, subscribe to newsletters, or contact us, we may collect your name, email address, phone number, and other details you provide.
- Automatic Data Collection: When you visit our Website, we automatically collect technical information including your IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience, analyze usage patterns, and track affiliate conversions.
- Usage Data: Information about how you interact with our Website, including clicks, scrolls, time spent on pages, and links followed.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand Website traffic, user behavior, and performance metrics.
- Affiliate Tracking: To track affiliate commissions, conversions, and validate clicks through to partner casinos and betting platforms.
- Site Improvement: To enhance Website functionality, content, and user experience.
- Marketing Communications: To send newsletters, updates, and promotional content (with your consent).
- Legal Compliance: To comply with legal obligations and enforce our Terms of Service.
- Fraud Prevention: To detect and prevent fraudulent activity and misuse of our Website.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Used to track user behavior and Website performance (e.g., Google Analytics).
- Marketing Cookies: Used for affiliate tracking, retargeting, and conversion measurement.
- Third-Party Cookies: Set by our affiliate partners and advertising networks to track referrals and conversions.
You can control cookies through your browser settings and opt out of tracking by:
- Adjusting your browser privacy settings to reject or delete cookies.
- Using our cookie consent tool (where available).
- Visiting industry opt-out pages such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
Please note that disabling cookies may limit Website functionality.
Third-Party Links
Our Website contains links to external websites, including casino platforms, betting apps, and affiliate partners. We are not responsible for the privacy practices, content, or data policies of these third-party sites. Each linked website maintains its own privacy policy, and we strongly encourage you to review them before providing any personal information.
When you click through to a partner casino or betting app, you are no longer under our control, and their terms and policies apply. We do not endorse or guarantee the accuracy, legality, or safety of any third-party content or services.
Your Rights
As a user in the United Kingdom, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: You can request we limit how we use your data.
- Right to Data Portability: You can request your data in a structured, portable format.
- Right to Object: You can object to marketing communications and certain processing activities.
- Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.
If you are a user in the United States, additional rights may apply under the California Consumer Privacy Act (CCPA) and similar state privacy laws.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Specific retention periods include:
- Personal Information: Retained for the duration of our relationship and for 3 years following your last interaction with our Website.
- Analytics Data: Typically retained for 12-24 months.
- Affiliate Tracking Data: Retained for the duration required by our affiliate partners and relevant tax/legal requirements.
- Cookies: Retained according to their expiration date as set in each cookie's properties.
When data is no longer needed, we securely delete or anonymize it. In some cases, we may retain data in anonymized form for legitimate business purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: ablueltd.com
We will respond to your inquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom at www.ico.org.uk.
This Privacy Policy is effective as of 2026 and may be updated periodically. We encourage you to review this page regularly for any changes. Your continued use of the Website following updates constitutes your acceptance of the revised Privacy Policy.